Online shopping
I was browsing the www.indigo.chapters.ca site doing some last minute Christmas shopping today. Being the 23rd of December, I wanted to find which of the many stores in Toronto had a copy of Prime Obsession in stock. There’s no easy way to do that though; the interface limits lookups to three stores at a time. Worse, it takes several steps to add a store to the search list. If the data is there, a good user interface will make it available. In this case, a search by city or region would be far more effective than a three step process to locate an individual store for a search. The site is generally pretty well laid out, so it’s surprising such a poor function made it into production.